Brand protection basics for hospital marketers & agencies

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HIPAA marketing basics
why your brand is your #1 financial asset
how to protect your campaigns against competitors
how to conduct trademarks/name search
how to obtain copyright clearances
how to capture more marketing + branding assets
how to avoid top marketing risks
3 cost-effective ways to monetize your brands (that you may not be doing already)

The health of your hospital’s brand is everyone’s responsibility.

Understand the features that comprise your hospital’s brand, including trademarks, copyrights, goodwill, and how they translate into economic value.

Learn what are the greatest risks to your healthcare brand and how to identify and mitigate those risks from damaging your brand’s reputation.

Identify marketing + creative assets that you can protect and grow in value through effective brand asset documentation programs.