About
“The best healthcare brand protection folks in the business.”
— Carl Baranowski Vice President & Chief Legal Officer UT Health Science Center, Tyler, Texas
Ounce Health
The first company designed to help you maximize your branding assets.
Ounce Health was founded on one core principle: to help healthcare teams maximize the value of their brands.
Your brand lies at the heart of your economic value. It contributes to greater patient loyalty, referrals, and competitive advantage. Yet it is often the #1 asset that healthcare organizations overlook. We realize there is a growing need for health brand protection and training solutions. Something that is easy to implement and helps to safeguard your mission as leaders in regional healthcare excellence.
We hope that we have the opportunity to serve you.
Team
James Hastings, JD
Member: SHSMD, NESHCo
James Hastings is a principal of Ounce Health, a brand protection and training consultancy. James is a featured instructor to legal and business groups on brand protection and marketing compliance training. He is the editor of the online publication, Healthcare Branding Law Guide. James was the founder of a long-term care marketing education company and was in-house counsel to a national catalog retailer that features health and wellness products. He is a Legal Lean Sigma® yellow-belt, certified to help companies implement process improvement techniques and programs. James has been quoted in several national publications on brand protection matters, including Bloomberg BNA, Corporate Counsel, and Law.com.
Jess Collen, JD
Member: SHSMD, NESHCo
Jess Collen is a principal of Ounce Health and founding member of Collen IP, a leading brand protection law firm. He has been involved in healthcare for most of his career, spending over 15 years running a company in the retail pharmacy and durable medical equipment industry, and co-founded a nonprofit that built and operated two health centers in eastern Africa for a decade. Jess has been recognized by Trademark Insider as one of the top 50 trademark attorneys in the United States. He is a former member of the Board of Directors of the International Trademark Association and a featured Forbes.com contributor on issues related to brand value and protection.
Hospital Blockchain Advisor
Bennett Collen
Ounce Health, Senior Consultant
Adjunct Professor, Boston College, Carroll School of Management
Bennett Collen is a leader in blockchain innovation. He currently is head of GoDaddy's blockchain + trademark initiative. Bennett is an Adjunct Professor at the Boston College Carroll School of Management, teaching Business Applications of Blockchain. Previously, he was the founder of Cognate, a platform that uses blockchain to help businesses protect and profit from their intellectual property assets. He is the Coordinator of the Blockchain Task Force for the Emerging Issues Committee of the International Trademark Association (INTA), and sits on the Blockchain Intellectual Property Council within the Digital Chamber of Commerce.
Bennett has been a sought after speaker on blockchain innovation and brand protection at universities and events in the US and Europe, including the United States Capitol, the EU Intellectual Property Office, Harvard Business School, University of Pennsylvania, Vanderbilt University, Stanford University, Wake Forest University, and University of New Hampshire Law Schools, and George Mason University.
